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The Rambler
2021
Branding
Visual Identity
Logo
Signage
Illustration
Named after Goodman Interlink's unique and strategic location in The Rambler Channel, The Rambler is a new take on café design, offering a refreshing space for customers, their workers and their guests to meet, socialise and recharge.
The identity aims to nurture the soul and bring vitality to the space, creating a haven that operates day and night. This is achieved through a dynamic logo signage that interacts with light and shadow, mirroring the constant motion of the space. The use of blue hues through a gradient reflects the lull of water and washes over with an air of contemplation.
Agency: A Work of Substance
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