Ming Pavilion

2024

Branding 
Visual Identity

A new chapter of Beng Hiang (茗香) unfolds at the urban sanctuary of Island Shangri-La. Ming Pavilion (茗悅) embodies Beng Hiang’s philosophy while introducing innovative concepts that elevate the dining experience. This space celebrates the essence of Hokkien cuisine, a rich tapestry of wisdom and culinary traditions, intricately woven with vibrant tea culture.

Ming Pavilion invites guests to gather, linger, and enjoy the pleasure of sharing quality moments with loved ones. Hokkien cuisine has evolved by embracing local flavors and wisdom, leaving a lasting impression on palates across various cultures. The brand design reflects this journey of harvesting. The logo for Ming Pavilion draws inspiration from the shape of a teacup, symbolizing the tea culture of Fujian and its integral role in the dining experience.

Work with A Work of Substance